CAROUSAL BREWING

This was a concept for a limited release beer by a local craft brewery. The beer style is an ISA which is an India Session Ale. You get all of the flavor of an IPA but with lower alcohol content so its a great partner in any adventure. I came up with the idea to name the beer “Camel Pack” It is a nod to the water packs hikers and runners use. The main idea is that this beer can go with you anywhere! The imagery of a desert sky at sunset with a caravan of camels in the foreground. I used bright colors to make the product stand out on a shelf next to the multitudes of colorful labels out there today.